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They increased their promotional item giveaways through May 23 by 130% over that same date last season, and increased their full-season promotional schedule by 133% over 2019. The Braves, for example, have leaned into a revamped promotional schedule that has included a concentration on weekday games even before local schools let out for summer.

In the face of rising inflation across the country that has negatively affected the majority of MLB clubs’ attendance, each of those outliers has found something new that is working. As a whole, the sport is down 6.1%, and 13 of the league’s 30 clubs are essentially at or above that number.

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The Toronto Blue Jays led the way with an eye-popping 50.9% increase over the same date in 2019, followed by the San Diego Padres (26.2%), Marlins (20.9%), Seattle Mariners (18.5%) and Atlanta Braves (17.4%), according to Sports Business Journal research (see full table at right). Through July 27, the Padres and Marlins are two of only eight teams across the league this season that are up in year-over-year attendance when compared to the same date in 2019, the last full season before the pandemic. During a season in which overall attendance across MLB is down nearly 6%, this was a chance for game to recognize game. Greupner, the San Diego Padres CEO, expressed how impressed he was with the Marlins and Oxfeld, in turn, paid the compliment right back. getty imagesĮrik Greupner was on his way to grab a drink at a pre-Home Run Derby private party at Dodger Stadium on July 18 when he crossed paths with David Oxfeld, Miami Marlins senior vice president of sales and partnerships.

Backed by a slew of big-name players that are fueling a rare postseason push, San Diego has drawn a National League-best 26.2% more fans to Petco Park than three years ago, the most recent season without capacity restrictions.